This week we talk about what it takes to become a top recruiter in the real estate world. In this episode, we share the valuable things we’ve learned from working with over 600 brokerages over the past five years to generate leads online.
The basic framework here is based on what we like to call the three D’s; deploy, data, and decide. To clarify, we recommend you implement systems, then collect data, and then make decisions based on the data you collect.
Let’s unpack this a little further.
We’ll start with systems. Leverage is the word you want to focus on here. The more you’re doing yourself, the less of a machine you’re building. The more you have other people and things doing the heavy lifting for you, the more you can scale and grow. Systems can be active or passive but the key thing to remember is that systems scale while people don’t.
The second step is to collect data. There are a few key metrics to focus on here. The first is how much money your company is making. It’s important to know the exact things that are bringing value to your business. You want to know the net profit that an agent brings in on average, and you want to know what each agent costs you. This will help you become a better recruiter.
Also, remember that the best form of recruiting is retaining. So while it is important to actively seek out and train new talent for your office, you want to put equal effort into holding onto and further developing the people you already have.
Listen below for more insider tips including how finding a real estate school partner can help supercharge your recruiting efforts and the specific sites we use to find a lot of our talent.
Notes
Pumpkin Spice Frosted Mini Wheats
Moneyball: The Art of Winning an Unfair Game by Michael Lewis
Timestamps
[6:19] Deploy, Data, Decide
[10:17] Building your team through the draft as opposed to building it through free agency
[11:58] Key metrics when evaluating agents
[14:39] Leverage systems and people to build recruiting machines
[15:23] Passive systems vs Active systems
[16:40] Structure for a good “career night”
[19:53] How to deal with unlicensed, aspiring agents
[38:32] Predicting success
Credits
Podcast produced and edited by Jacob Turnbloom
Intro and outro music created by Jacob Turnbloom
Show Notes by Desiree Moodie
Categorized in: Uncategorized
