In this episode, we talk to one of our favorite people; Angie Wright about the art of holding the perfect open house.
Holding an open house is an excellent strategy for newer agents to really get a feel for the business, get in some practice.
The landscape of open houses has changed a lot over the past twenty years. Where it used to be one of the least effective ways to get homes sold, now with more targeted listings and more savvy buyers, open houses are becoming increasingly a more viable way to sell houses.
Here are some of the tips that Angie lays out to help make your open house a success.
First you want to be personable. You want to exude confidence and friendliness. You want to have fun. You want to make the open house as engaging as you possibly can. Try to find some common ground with your potential buyers. Chat them up about things that have nothing to do with real estate.
You also want to make sure you know your stuff. Be an expert on that particular property and be able to talk about things off the top of your head. Anticipate any questions your potential buyers may have and be ready to answer them. You also want to know as much about the surrounding neighborhood and community as possible.
Remember that not everyone will be ready to buy right away. In fact, most won’t. This is why it’s important to gather whatever contact information you can, preferably a phone number and email address. This way you can keep in touch with potential buyers. They may remember you and reach out to you when they’re ready.
In the same vein, you want to be able to know who’s ready to buy. Some people will just be looking for the sake of looking, and that’s okay. But you want to learn how to spot who might be more serious and make sure you’re prioritizing your time with that person.
To set yourself apart, really prepare for your open house. Go out and get your signage up early. Have soft music playing. Adjust the heat or the air conditioning to correspond to the temperatures outside. Light a scented candle, or even better, have some cookies baking to create a warm and welcoming atmosphere for your open house guests.
There are many more great tips in this episode, including the apps that Angie uses to really make a unique impression on her open house guests. Listen below.
Notes
Create listing flyers for free with Canva
angie@thewrightteam.com
Timestamps
[2:26] Summit at Sea Recap
[6:48] How Open Houses Have Changed
[14:48] Developing Relationship With Prospective Buyers
[22:10] Digital Follow-Up
[24:42] Common Objections and How To Deal With Them
[27:49] Handling Multiple People At Your Open House
[34:11] What To Do With Your Down Time
[40:27] Preparing For The Open House
[52:40] Other Tips To Set You Apart
Credits
Podcast produced and edited by Jacob Turnbloom
Intro and outro music created by Jacob Turnbloom
Show Notes by Desiree Moodie
Categorized in: Uncategorized
