This week on Modern American Realtor, the Wright brothers break down the battle between online real estate giants Zillow and Listhub, analyzing the impact these companies have on the industry, Realtors and clients. Throughout the show Corey and Casey discuss the best strategies, agents, and businesses can apply to capitalize on disruptive industry changes.
On April 7th, Listhub (owned by Move Inc., who also owns Realtor.com) ended their agreement to provide syndication data to Zillow Group. Corey explains the impact of this on Zillow’s data strategy and the effect on brokerage agreements throughout the country. As we see Zillow and Listhub move in different directions, what can we learn from the battle between these two industry giants? The brothers examine the widespread theory of the “Uber-fication” of real estate, drawing parallels between the impact of Uber on the taxi industry and the future of real estate.
As technology drives the industry to become more transparent, successful modern Realtors must adapt their role to maximize their value to clients. This mindset enables agents to develop winning strategies beyond the control of listing data. While it may facilitate interaction between your clients and other agents, Corey and Casey breakdown how the payoff maximizes exposure and market competition.
All Realtors have their own opinion when it comes to the accuracy of Zillow market data. However, inaccurate Zestimates presents a great opportunity to reshape your clients expectations and turn conversations into a valuable trust building opportunity. The brothers present framework for turning these potentially negative conversations into positive interactions.
Continuing on the topic of disruptive technology, the upcoming release of the Apple Watch is discussed. Apple is known for highly successful technology, and the expected trajectory for the latest piece is debated between the brothers. Furthermore, the advantages and disadvantages of this latest development are presented, along with tactics for Realtors to leverage the Apple Watch to position themselves for success.
Throughout this episode, Corey and Casey examine the implications of technology and changes within the real estate landscape. This information is presented alongside personalized tactics to promote success, and the brothers’ opinions on professional growth.
2:22 – Listhub and Zillow
4:25 – What’s different?
8:44 – How does this affect agents?
12:45 – Will technology make agents obsolete?
13:56 – What can we learn from these industry changes?
19:15 – Marketing strategies for agents
20:24 – Unteaching Zillow
26:04 – Apple watch
Podcast produced and edited by Jacob Turnbloom
Intro and outro music created by Jacob Turnbloom
Show notes and transcription by Matt Russell
Categorized in: Uncategorized
