Automatic Drip Campaigns

Every lead generated by Wright Brothers Recruiting is automatically placed into a 30 day drip campaign. These drips have been strategically created and tested to maximize value and engagement. Below are the emails and timing of our drip campaigns.

NOTE: All emails will be sent by us, on your behalf. All links in the emails will go to your Wright Brothers Recruiting website, and all replies will go directly to you.

1 Sent Immediately after the lead signs up

Thank You For Your Application!

This is an automated email to confirm that we have received your request for more information about a career as a Real Estate Agent.

Within the next several days, we will reach out to you personally to learn more about you and to see how we can help you achieve your full potential with our company.

Shortly, you will receive another email that will show you exactly how you can prepare yourself for our first call. Until then, thank you for your interest and congratulations on taking an important first step towards an exciting career, we look forward to having you on our team.

Thank you and good luck.

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2 Sent 5 minutes after the lead signs up

Get Ready to Make a Great First Impression

Thank you for your interest in a career as a Real Estate Agent! One of our team members will be following up with you shortly. Here are a few things you can do to get ready.

Learn about our office. If you haven't done so already, take some time to familiarize yourself with our office. Here, you will learn about our training, technology, commission structure, office facilities, and office leadership.

Send us your resume. The more information we have about your background, the more you will stand out from the other applicants, and the better prepared we will be to help you create a unique marketing plan that takes full advantage of your specific strengths. Email us here.

Be prepared to talk about your licensing status. In order to work as a real estate agent, you must have a real estate license. We can help you obtain your license, if you don't already have one.

Be prepared to talk about your unique background. We'll be interested in learning about your unique skills and experiences. Be prepared to discuss your educational background and past jobs.

Prepare some questions. We'll also be prepared to answer any questions you have about a career as a Real Estate Agent. Take some time to organize your exact questions, so you can make sure you receive the information that is most important to you.

Thank you and good luck.

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3 Sent 1 day after the lead signs up

How To Get Your Real Estate License

The first step to becoming a successful real estate agent is obtaining your real estate license. If you are not yet licensed, the information below will help to answer some of the most common questions we receive about the real estate licensing process. If you have any additional questions, simply reply to this email.

Do I have to have a license to sell real estate?
Yes. In the United States, you must have a valid, current real estate license, issued in the state you are practicing, in order to sell real estate.

How do I obtain a real estate license?
To obtain a real estate license, you must complete three key steps. First, you must enroll in a state acredited real estate school. Second, you must complete all coursework to the satisfaction of your real estate school, at which point they will issue you a certificate of completion. Finally, you must take and pass the state licensing exam.

Can I take online classes?
Yes. In fact, online classes are more common than in-person classes. Online classes allow you to study at your own pace, and provide a digital record of your coursework and text exams. However, if you prefer the hands-on approach of a live professor, you may prefer the more traditional classroom experience.

How long does it take to complete real estate school?
Generally speaking, the process takes anywhere from six weeks to six months. If you are taking classes online, you can decide what pace works best for you.

How hard is the state exam?
While exact pass/fail rates are not available, the vast majority of people who take the exam pass on their first attempt. If you have successfully completed all of your real estate school coursework and test exams, you will be well prepared, as the test exams are modeled after the state exam.

How much does it cost to obtain my license?
This varies from school to school, and depends on whether you plan on taking live or online courses. If you would like more specific information on pricing, or a referral to accredited schools, simply reply to this email so we can help.

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4 Sent 2 days after the lead signs up

5 Resources To Make You a Top Producing Realtor

In our last email to you, we shared key information about real estate schools. However, to become a top producing agent, you need to go beyond what you learn in real estate school. The best agents are always absorbing new facts, ideas, and insights. Here are 4 key information resources that can start you on your path to becoming a top producing real estate agent.

Inman News
Founded by industry thought leader Brad Inman, Inman News is the most popular news source among working real estate agents. Here you will find breaking news on top industry brands, tips from top producers, and detailed analysis of emerging trends within the U.S. housing market.

Calculated Risk
If you want to understand the key economic numbers that affect the housing market, Calculated Risk is the place to go. Here you will find deep analysis of statistical relationships, such as how unemployment rates affect the affordability index and how changes to the Fed rate affect demand for mortgage applications.

Housing Wire
Housing Wire combines Calculated Risk's obsession with numbers with Inman's understanding of the emergent trends within the market to provide a fascinating stream of useful insight and analysis regarding the market's current position and direction.

Real Estate Podcasts
If you haven't jumped on the podcast bandwagon yet, now is the time. Some of the most forward-thinking and immediately practical information available to Realtors is being distributed for free in the form of regular podcasts. This list of 20 top real estate podcasts is a good place to begin.

Thank you and good luck.

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5 Sent 7 days after the lead signs up

Quick Survey: Help Us Improve

It's been a week since you first requested more information about a career as a Real Estate Agent. We're always looking for ways to improve the experience for interested candidates. If you have any feedback for us (positive or negative), please reply to this email and let us know.

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6 Sent 30 days after the lead signs up

Still Interested in a career as a Real Estate Agent?

We're sending you one final email to see if you have made a decision about your future as a Real Estate Agent.

If you have made the decision to start a career with us, congratulations! We hope you find it as rewarding and exciting as all our current agents, who are now your team members.

If you have not yet made the decision to join us, but are still interested, please reply to this email and let us know what we can do to help you make your decision.

Thank you again for giving us the opportunity to share our company's unique history and vision with you. Whatever decision you make, we wish you the best!

Thank you and good luck.

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