Automatic Drip Campaigns

Every lead generated by Wright Brothers Recruiting is automatically placed into a 30 day drip campaign. These drips have been strategically created and tested to maximize value and engagement. Below are the emails and timing of our drip campaigns.

NOTE: All emails will be sent by us, on your behalf. All links in the emails will go to your Wright Brothers Recruiting website, and all replies will go directly to you.

1 Sent Immediately after the lead signs up

Thank You For Your Application!

This is an automated email to confirm that we have received your request for more information about a career at Keller Williams Realty.

Within the next several days, we will reach out to you personally to learn more about you and to see how we can help you achieve your full potential at Keller Williams. In the meantime, I thought you might like to learn a little more about us...

Keller Williams Realty was founded in 1983. In corporate terms, that means we are still a relatively young company. Our youth is evident in everything we do. You'll notice we are quick to adopt new technologies and explore new ideas. We also take great pride in recruiting, training, and mentoring the industry's best new talent-the top producers of tomorrow. This approach has led us to achieve the status of "The World's Largest Real Estate Franchise," with over 125,000 agents and 700 offices across the globe.

Immediately following this email, you will receive another email that will show you exactly how you can prepare yourself for our first call. Until then, thank you for your interest and congratulations on taking an important first step towards an exciting career at Keller Williams.

Thank you and good luck,
Your friends at Keller Williams

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2 Sent 5 minutes after the lead signs up

Get Ready to Make a Great First Impression

Thank you for your interest in a career at Keller Williams! One of our team members will be following up with you shortly. Here are a few things you can do to get ready.

Learn about our market center. If you haven't done so already, take some time to familiarize yourself with our market center. Here, you will learn about our training, technology, commission structure, office facilities, and office leadership.

Send us your resume. The more information we have about your background, the more you will stand out from the other applicants, and the better prepared we will be to help you create a unique marketing plan that takes full advantage of your specific strengths. Email us here.

Be prepared to talk about your licensing status. In order to work as a real estate agent, you must have a real estate license. We can help you obtain your license, if you don't already have one.

Be prepared to talk about your unique background. We'll be interested in learning about your unique skills and experiences. Be prepared to discuss your educational background and past jobs.

Prepare some questions. We'll also be prepared to answer any questions you have about a career at Keller Williams. Take some time to organize your exact questions, so you can make sure you receive the information that is most important to you.

Thank you and good luck,
Your friends at Keller Williams

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3 Sent 1 day after the lead signs up

How To Get Your Real Estate License

The first step to becoming a successful real estate agent is obtaining your real estate license. If you are not yet licensed, the information below will help to answer some of the most common questions we receive about the real estate licensing process. If you have any additional questions, simply reply to this email.

Do I have to have a license to sell real estate?
Yes. In the United States, you must have a valid, current real estate license, issued in the state you are practicing, in order to sell real estate.

How do I obtain a real estate license?
To obtain a real estate license, you must complete three key steps. First, you must enroll in a state acredited real estate school. Second, you must complete all coursework to the satisfaction of your real estate school, at which point they will issue you a certificate of completion. Finally, you must take and pass the state licensing exam.

Can I take online classes?
Yes. In fact, online classes are more common than in-person classes. Online classes allow you to study at your own pace, and provide a digital record of your coursework and text exams. However, if you prefer the hands-on approach of a live professor, you may prefer the more traditional classroom experience.

How long does it take to complete real estate school?
Generally speaking, the process takes anywhere from six weeks to six months. If you are taking classes online, you can decide what pace works best for you.

How hard is the state exam?
While exact pass/fail rates are not available, the vast majority of people who take the exam pass on their first attempt. If you have successfully completed all of your real estate school coursework and test exams, you will be well prepared, as the test exams are modeled after the state exam.

How much does it cost to obtain my license?
This varies from school to school, and depends on whether you plan on taking live or online courses. If you would like more specific information on pricing, or a referral to accredited schools, simply reply to this email so we can help.

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4 Sent 2 days after the lead signs up

5 Resources To Make You a Top Producing Realtor

In our last email to you, we shared key information about real estate schools. However, to become a top producing agent, you need to go beyond what you learn in real estate school. The best agents are always absorbing new facts, ideas, and insights. Here are 5 key information resources that can start you on your path to becoming a top producing real estate agent.

The Millionaire Real Estate Agent
This is the book that started it all. Written by Keller Williams founder Gary Keller, The Millionaire Real Estate Agent has sold more copies and led more real estate agents to financial freedom than any other real estate book. Here, you will learn everything you need to know to succeed-from how to quickly build a client base to how to wisely budget your marketing expenses.

Inman News
Founded by industry thought leader Brad Inman, Inman News is the most popular news source among working real estate agents. Here you will find breaking news on top industry brands, tips from top producers, and detailed analysis of emerging trends within the U.S. housing market.

Calculated Risk
If you want to understand the key economic numbers that affect the housing market, Calculated Risk is the place to go. Here you will find deep analysis of statistical relationships, such as how unemployment rates affect the affordability index and how changes to the Fed rate affect demand for mortgage applications.

Housing Wire
Housing Wire combines Calculated Risk's obsession with numbers with Inman's understanding of the emergent trends within the market to provide a fascinating stream of useful insight and analysis regarding the market's current position and direction.

Real Estate Podcasts
If you haven't jumped on the podcast bandwagon yet, now is the time. Some of the most forward-thinking and immediately practical information available to Realtors is being distributed for free in the form of regular podcasts. This list of 20 top real estate podcasts is a good place to begin.

Thank you and good luck,
Your friends at Keller Williams

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5 Sent 7 days after the lead signs up

Quick Survey: Help Us Improve

It's been a week since you first requested more information about a career at Keller Williams Realty. We're always looking for ways to improve the experience for interested candidates. If you have any feedback for us (positive or negative), please reply to this email and let us know.

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6 Sent 30 days after the lead signs up

Still Interested in a Career at Keller Williams?

We're sending you one final email to see if you have made a decision about your future at Keller Williams.

If you have made the decision to start a career at Keller Williams Realty, congratulations on joining the #1 real estate brokerage in the world! We hope you find it as rewarding and exciting as the thousands of KW agents who are now your team members.

If you have not yet made the decision to join Keller Williams, but are still interested, please reply to this email and let us know what we can do to help you make your decision.

Thank you again for giving us the opportunity to share our company's unique history and vision with you. Whatever decision you make, we wish you the best!

Thank you and good luck,
Your friends at Keller Williams

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